Where Is Zapps — the Tour
Last week an intern working for CollegeZapps (our extremely cool company helping students apply to college using Efficient Forms’ TOP technology) came up with an idea to promote CollegeZapps to its target market: namely high school students applying to college in the fall. Her idea was to follow the Warped Tour in a bus wrapped in the CollegeZapps logos.
This idea quickly caused flash backs to the various crazy ideas that were quickly vetoed by my father when I was that age, like the crazy idea to take the Trans Canadian highway to Calgary Olympics in my piece of crap Oldsmobuick….I’m actually glad I listened that time…
Anyways, I know I am getting old, but this was a time when I could actually hear my dad’s voice in my head about to explode out saying “Hell no!!!!” Luckily, I kept that voice squelched as our College Zapps VP of Marketing pitched the idea and we all agreed to go for it!
Less then a day later the “Where’s Zapps” web site was up and Hannah (the intern) was all over the planning. Turns out buying a bus isn’t too hard with eBay so they decided to get a short bus which was purchased within 2 days of the idea.
Scot Talcott, the VP Marketing for CollegeZapps, is a stickler for cheap accommodations and insisted that the crew commit to less then $40/room/night and other similar restrictions. Funny thing is everyone was down for it (I got that “down for it” from my kids). A lot of planning on the route and the designing of the bus all came together in an incredibly short time and they were off to the races.
The crew starts in Pittsburgh on Monday the 28th and I hope all goes well. Check out their web blogs from the www.whereiszapps.com , and lets all cross our fingers we only get in the press for positive incidents.